In a nutshell, the two main varieties of SEO for lawyers you and your firm can do. Just to maybe get you up to speed, Search engine optimization is short for search engine optimisation and it’s all about getting your site to rank as high as possible with search engines. Back to the two kinds of SEO:
On-page, also called on-site search engine optimization. Off-page, also known as off-site. This post concentrates on off-page SEO. However, just so that you know, on-page SEO is primarily about the key search terms placed on the pages of the site. For instance, a lawyer’s home page key keyphrases may “Washington criminal lawyer” and “Bellingham DUI lawyers”. Most SEO results come from off-page SEO which boils down to acquiring many and-quality links to your web page. These links are known as backlinks. The top thing that improves your rankings with the major search engines is definitely the number superiority links to your site.
How to get those backlinks for your lawyer website? There are 3 main methods for getting inbound links:
* attract them;
* go and get them; and
* create one-way backlinks yourself.
* Attracting backlinks
You have to develop a reason in your website for an additional website or blog to need to link to your site. The best way to accomplish this is create content that people will like. Content can be written, audio, images, and video. Lawyers have an excellent opportunity attracting links simply because they have specialized knowledge that folks must know about. Therefore, writing in-depth concerning your practice area will more than likely attract links. Make sure the titles of the content are compelling and avoid writing excessive in legal language. It may be informative, but it’s not compelling.
Go and obtain backlinks through link exchanges – A favorite method for acquiring inbound links is trading links with some other lawyers. Type “lawyer link exchange” and you’ll get no shortage of law firm websites ready to exchange links. There’s an excellent debate inside the SEO community right now about how exactly effective link exchanges are. Within my experience backlinks due to link exchanges remain valuable and definately will enhance your search engine ranking positions. Link exchanges are false votes of popularity for a website (the idea behind using links being a ranking criterion); however, it’s not always the case. Lawyers listing other lawyers can become a service for individuals needing a lawyer in another location. At the conclusion of the day, in my experience with my websites, link exchanging works.
Create one-way backlinks yourself. One-way links are the ones in which you don’t reciprocate a web link. You can create one-way inbound links in 4 ways:
* Write and publish articles online;
* Reply to blogs that don’t use a no-follow tag;
* Social bookmark your website; and
* List your lawyer website with internet directories.
* Writing and publishing articles online
Well, writing and publishing on EzineArticles is a perfect example. If you consider the bottom of this article you’re reading, you’ll view a brief bio or resource box. In that box I placed two links. EzineArticles.com (and a lot of the hundreds of article submission sites online) permit two links to your site of your liking (that fit in the terms, lawyer websites are permitted). The problem with writing and publishing articles will it be takes a long time. Should you don’t like writing, then it’s a chore. Part of great SEO for lawyers is doing it fast and efficient. That said, most lawyers can write so publishing online isn’t too onerous.
Comment on blogs that don’t have a no-follow tag – Without getting technical, do a search for blogs that don’t do not have-follow tag within the comments and you’ll find many. No-follow tags are website coding that makes the hyperlink invisible to look engines and for that reason useless for SEO purposes to you. Go these non no-follow commenting blogs and leave comments with links for your site. Only visit sites related to your web page.
Social bookmarking your website – You can find dozens, or even hundreds of social bookmarking websites. It’ s best if you have somebody at another IP address bookmark your web site. Don’t have a similar person repeatedly bookmark your web site and don’t you bookmark your web site.
List your lawyer website with internet directories – You can find at the very least more than a thousand online directories. Once you list your site within particular category, you have a link to your web site.
Disadvantage to creating your very own one-way links – The down-side to creating your own one-way links is the fact it’s very time-consuming work. Writing and publishing a great article will take time. Finding related blogs and commenting appropriately szvbbv time. Bookmarking your website on dozens of social bookmarking sites takes time. Registering and listing your law firm’s site with one thousand online directory takes lots of time. Don’t misunderstand me, this is how SEO for lawyers is done. It’s worthwhile in the long-run because those links give your website internet search engine ranking power indefinitely.