WaBa Grill has opened in the Town Square mall at Chicago and University avenues in Riverside. WaBa Grill is a fast casual chain that serves teriyaki dishes with a focus on healthy ingredients. Its menu includes chicken, beef, salmon, rib and tofu plates for $8-$10.75 and rice and veggie bowls for $6.25-$9.
Service Management Group (SMG), a global customer experience management, employee experience and brand research partner to more than 500 brands, continues to be selected by Waba Grill Locations to produce its customer experience management program. The-focused fast-casual chain chose SMG for its unique blend of technology and professional services, outcomes-based approach and competitive benchmark capabilities.
Founded in 2006, WaBa Grill has more than 185 locations serving fresh and healthy entrées. With a goal of serving the very best-possible-quality food on the go, WaBa’s famous rice bowls and salads are prepared-to-order with fresh vegetables and-quality proteins.
“With a fast growth plan set up, it had been important to discover a customer experience management platform that is scalable and delivers actionable insights,” says WaBa Grill V . P . of Franchise Operations Afshin Compani. “Our partnership with SMG gives us usage of a strong technology platform along with a dedicated team that understands our business helping us get smarter about our customers.”
Using SMG VisitView, a spot-level CX survey, WaBa Grill is capturing customer opinions in the point of sale. With VisitView data available 24/7 within the smg360 reporting dashboard and mobile app, support center employees get yourself a holistic take a look at guest feedback, plus powerful tools like text analytics and real-time alerts, while empowering franchisees with real-time, role-based rtneuh and insights.
“WaBa Grill is growing fast, and they also want a strategic partner that can support their success and market expansion,” adds SMG Chief Client Officer Todd Leach. “When you combine our experience with the restaurant industry with our location-level insights and franchise engagement tools, we’re the ideal partner to back up WaBa’s continued growth and the evolving needs of the franchisees.”